Ristretto Lab is a brand identity distilled to its essence. Named after the most concentrated form of espresso, the coffee truck embraces the idea of brewing as both craft and chemistry—where every step, from bean to cup, follows a precise formula.

The identity builds on this concept with ISO-style icons and a periodic table-inspired system for allergens and communication, reinforcing a structured yet approachable design language.

The color palette is rooted in the coffee itself: deep brown for espresso, warm beige for cappuccino, off-white for latte, and a bold red for other beverages and bites. 

These elements work together to create a distinctive presence in a competitive landscape—balancing scientific precision with the warmth of a perfectly brewed cup.